Learners gain practical experience in digital and offline marketing, building campaigns that drive engagement and growth. Core areas include content creation, SEO, analytics, and campaign evaluation, with an emphasis on AI and marketing automation tools. Upskilling marketing staff strengthens brand visibility, customer reach, and ROI on marketing spend. Businesses benefit from data-driven insight and enhanced internal capability to manage campaigns more efficiently.
Qualification Level
Level 3 – AdvancedTraining Duration
8 – 12 monthsTraining Method
Classroom & Online OptionsProgramme Length
13 – 17 monthsCoaching
Learning & Development MentorThis module consists of three key areas of Marketing – the Foundations and Guiding Principles of Marketing, Market Research and Data analysis, and lastly Ethics, Legalities and Innovation in Marketing.
The Marketing Principles module will develop your understanding of Marketing Theory and Techniques. You will learn how to apply the Marketing Mix, how to be effective at Customer Relationship Marketing, Acquisition Marketing and how to underpin Marketing Strategies to support Marketing Campaign Implementation.
This module teaches apprentices about the importance of a project mindset, when working in a marketing role. It explores the different approaches to Marketing Planning and how these fits into a strategy. Apprentices will become confident in planning out real-life multi-channel campaigns that have clear objectives to measure success.
As a Marketing Executive, you’ll play a crucial role in supporting the strategic and tactical marketing activities for your business. You will have ownership of…
Qualification Level
Level 4 – HigherTraining Duration
8 – 12 monthsTraining Method
Classroom & Online OptionsProgramme Length
13 – 18 monthsCoaching
Learning & Development Mentor
This apprenticeship is designed to help organisations unlock efficiency, reduce manual processes, and embed AI into everyday operations. EMA goes beyond theory, works with specialists,…
Qualification Level
Level 4 – HigherTraining Duration
12 monthsTraining Method
Online or face-to-face delivery options availableProgramme Length
12 – 15 monthsCoaching
Learning & Development Mentor