Please introduce yourself, the company you work for and the nature of your business.

Hi, I’m Qais Hussain, and I work at PKF Smith Cooper as a Learning & Development Executive. We’re a leading firm of accountants and business advisors based in the Midlands. We offer a variety of services, like audit, tax, corporate finance, and business advisory services to clients across different sectors.

What has surprised you about having apprentices in your business?

One of the biggest surprises has been the level of enthusiasm and fresh perspectives that apprentices bring. Their eagerness to learn and contribute has really invigorated our team and led to some innovative ideas. Additionally, the rapid skill development and strong commitment they show have exceeded our expectations, making them valuable assets to our company much sooner than we anticipated.

What impact do apprentices have on your business?

Apprentices have been a huge positive for us. They bring fresh ideas, a strong desire to learn, and a great work ethic. Many of our apprentices have progressed into permanent roles and are now integral members of our team. They help us build a sustainable talent pipeline and contribute to our culture of continuous learning and development.

How do you feel your apprentices have been supported by EMA Training?

EMA Training has been a fantastic partner. They provide structured, high-quality training that complements the on-the-job experience we offer. Their communication is excellent, and they’re always responsive to both our needs and those of the apprentices. It has been useful having a key account manager and the same talent coach for all of our apprentices.

How do you feel the business has been supported by EMA Training?

We’ve received consistent support from EMA Training, from recruitment through to programme completion. They’ve helped us identify the right candidates and have been proactive in ensuring the training aligns with our business needs. Their guidance has been invaluable in making the apprenticeship journey smooth and successful.

What advice would you give to another employer considering hiring an apprentice?

Don’t hesitate. Apprenticeships are a brilliant way to invest in the future of your business. With the right training provider, like EMA Training, and a supportive internal environment, apprentices can thrive and become some of your most valuable team members.