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CIM Level 4
As a Marketing Executive, you’ll play a crucial role in supporting the strategic and tactical marketing activities for your business. You will have ownership of marketing related platforms, both online and offline, and be a key player in reporting on customer behaviour, brand development and the return-on-investment marketing is providing. Our Marketing Executive apprenticeship provides a comprehensive, exciting training plan for marketing professionals looking to broaden their understanding and work more strategically towards goals.
Qualification Level
Level 4 – Higher ApprenticeshipTraining Method
Training HubProgramme Length
21 monthsCoaching
Learning & Development MentorAs part of the Marketing Executive Apprenticeship you will begin by learning the fundamentals of marketing theory and processe. You will build a strong understanding of the extended marketing mix, brand positioning and the principles of stakeholder management. You will gain an understanding of budget management and why it is important to ensure marketing success.
In this module you will gain an understanding of how marketing contributes to achieving wider business goals and learn effective strategies ad plans which can be put in place to support your business. During your Marketing Executive Apprenticeship you will understand your target audience’s decision making process and influence them with creative marketing activities whilst ensuring sector specific compliance and data protection regulations are considered.
Understanding the market your business is in is crucial for succesful marketing. Apprentices will learn the principles of effective data-driven market research and how this can influence marketing activity. Finding valid data sources, methodologies, useage and when to use quantitative and qualitative methods.
Know your products and how to effectively market them! Learn the the basic principles of product development, the marketing landscape and how routes to market interplay most efficiently. Understand the benefits of different digital and offline marketing communication channels for effective marketing campaigns.
A Content Creator is responsible for developing and creating content such as video, images, blogs and web pages that can be used across a variety…
Qualification Level
Level 3 – Advanced ApprenticeshipTraining Duration
12 MonthsTraining Method
Training HubProgramme Length
15 monthsCoaching
Learning & Development Mentor